What is SEO and How Does it Actually Work?
Search Engine Optimisation (SEO), what does it mean to you?
Most likely you have heard of it, but do you really know the valuableness this tool can have on visitors, sales and enquiries into your business?
Often people will talk a big talk about how they can get you on the front page, or to be ranked number one. But the reality is that no Digital Marketing and SEO agency can promise you any results when it comes to SEO services. While agencies can be optimistic and showcase to you different strategies and tactics regarding SEO, and how some will work in favour of the business which can result in search engine success, the reality is that SEO is a considerable amount of trial and error. As well as continual monitoring of ranks and search term trends which will see sustainable results for your business in the long term.
This is the approach Hack Digital as a Newcastle based SEO agency takes, our team understands the process in its entirety and how-to best strategise your businesses SEO Newcastle to establish realistic goals and work towards achieving a long term, sustainable and effective result for your business.
SEO is the process of being found online … it’s all about visibility and easy accessibility to your business. Whilst organic search position can be hard to gain in today’s competitive and crowded markets; Hack Digital’s SEO Newcastle team incorporates genuine strategies to get your business found online, whilst continually developing your marketing strategy to reflect existing and new products or services your business is offering. There’s no easy way to rank on Google, and standard Blackhat techniques will get your website blacklisted. The best tool to have under your belt in terms of SEO is beginning to understand the algorithms that search engines use.
Hack Digital SEO NSW
Whilst complicated and at times confusing for the average person to understand, Hack Digital prides itself on frequently attending seminars, researching and continually updating our knowledge of the industry, so you don’t have to. Our team of specialists have years of experience with SEO. They firmly believe in active SEO, meaning that month to month, we are always striving to improve your website, making it more attractive to search engines and either improving or maintaining your businesses position within Google. Our team of experts are continually learning about SEO trends including best practice link building tactics, the Google Algorithm, On-page SEO Strategy, local SEO, SEO within social media posts, trending search terms for popular (as well as a niche) industries and fields and how to continually build on long term SEO strategies and tactics.
Hack Digital works with businesses to correct any fundamental issues your website may have, be it a slow website load time, insufficient conversion opportunities or incorrect or outright missing tags, so that any search engine optimisation techniques utilised have the best chance of making a difference.
More than ever, geography is playing a role in search results, which is why it’s so essential that your website clearly defines your customer base and its geography. To increase your search engine rankings, it is critical to get the website structure, and content correct from the get-go, which is why hiring the Hack Digital team to handle your SEO is an effective way to reach your goals. Not only do we utilise the SEO professionals from our team, we then work with our other businesses under the Hack Group – Hack Creative and Hack Communications, to ensure you have created a website that is optimised fully for search engines. It is important to note; no company can promise you a specific result with SEO. Most generic keywords are now highly competitive, and pages with substantial authority lead these searches. What Hack Digital can do is give your website the best possible chance of ranking well on search engines. Searching your businesses name and seeing your company as number 1 is not an indicator of good search rankings, google considers your history when displaying results and looks for your businesses legitimacy using authority score based on several variables. Some of these variables include how long your website has been on Google, how long a user spends on average browsing your website, does your website have high quality referring backlinks, and is your website content optimised well for both users and search engines alike. Despite all these factors needing to be taken into consideration, your customers aren’t going to search for your business name unless you are already a well-established brand, hence the need for good website rankings in a number of service/product areas.
How Can Our SEO Agency in Newcastle Help Your Business?
Are you a small business just starting out, or maybe you’ve been in your industry for years and want to distinguish yourself from others within it? Newcastle based Digital Agency, Hack Digital, offers Melbourne SEO reporting audits that may be just the refresher and informative kit your business is after. Our audit delves deep into keywords you should be using based on your industry, as well as looks closely at what your competitors are doing, and to be honest, how you can be doing it better and be conquering your market. The great thing about the report (apart from being fully individualised for your business) is that it’s a one-off fee, and then the choice is yours.
After receiving the report you can then decide if our digital team is the right fit for your business and Perth SEO management, so that we can implement further tactics and our professional skills and experience. Otherwise, if think you’ve got enough of an idea to be doing SEO yourself, we’re still happy, as long as your business is achieving results and succeeding within the market. If you choose to work with us after your audit, we’ll constantly provide you with recommendations on how you can improve your businesses marketing as a whole. Whether that may be by utilising Google AdWords, Social Media Strategy or a range of other digital marketing strategies.