Picture this you own a few cafes around town, and one of them is having a special for the week. With geo-targeting, you can set up advertising based on where your target audience member is and specifically target those who are in the area. Sounds like a pretty easy way to increase conversions simply based on location, right? Well, it’s a little more complicated than that; however, as a Newcastle based Digital agency, the Hack Digital team are well across how to execute Geo-targeting and Geo-fencing strategies, that if you and your business are not implementing right now, could be having a severe impact on your location-based conversion rate.
Although sounding similar, Geotargeting and geofencing are different. They are both advanced digital marketing techniques increasingly being used in Australia, and this trend is going to continue. These technologies aren’t going away anytime soon, and the Hack Digital team is at the forefront of utilising new technologies to generate sales and brand recognition.
Geofencing is to draw an invisible barrier using IP addresses. Individuals using electronic devices within the IP parameters are then delivered targeted ads. This is extremely useful for businesses where large groups of people congregate, be it a university campus or a sporting stadium. This is an extremely tight targeting technique and is best utilised to promote local deals and businesses.
Geotargeting refers to targeting people within a certain radius combined with individuals meeting a specific criterion. This is a more traditional ads delivery method and is likely to work better for larger areas as the ad placement can focus on individual interests, behaviours, demographics and can target specific keywords. Location is one of the most critical factors in advertising, so to live in an age where we can so accurately utilise this is exciting.
Newcastle based Geo-fencing, and Geo-targeting experts within the Hack Digital team can transform your business and are readily able to:
- Retarget ads to tagged users once they leave a geofenced area
- Schedule ads to be displayed during specific times (perfect for live events)
- Create ads explicitly directed to people in the vicinity of a specific area, this one is a little scary, but hey, that’s the ad business!