After identifying the pages to improve we implemented a wide range of highly searched keywords and began improving page load speed by compressing images and moving the website to a high speed server. We then began working extensively to generate quality backlinks, which we continue to do each month.
After optimising the website we created the Google Ads campaign, a subsequent 2 months of monitoring the campaign and making daily changes saw a 100% increase in conversions compared to the first month.
The results to the right indicate the percentage increases just 2 months after the inception of our work.